GivingTuesday 2025 falls on December 2, 2025 — and it’s more than just a day. It’s a global movement that can fuel your nonprofit’s mission, build momentum for year-end giving, and introduce your cause to new supporters.
If you’re a nonprofit leader, fundraiser, or board member wondering “Should we participate in GivingTuesday?” or “How do we make the most of it?”, this guide is for you.
What is GivingTuesday?
GivingTuesday is a global day of generosity that takes place every year on the Tuesday after Thanksgiving. In 2024, nonprofits raised an estimated $3.4 billion in just 24 hours. It’s become one of the most powerful fundraising moments of the year and a massive opportunity for nonprofits of all sizes to inspire giving.
Why Should Nonprofits Participate in GivingTuesday 2025?
1. Boost Year-End Giving Momentum
December is the most generous month of the year. GivingTuesday is the perfect kickoff to your year-end fundraising season.
2. Reach New Donors
Many people actively search for causes to support on GivingTuesday. With a compelling campaign, you can attract first-time donors and expand your reach.
3. Tap into a Global Movement
You’re not fundraising alone. You’re part of a worldwide movement that amplifies your message and drives urgency.
4. Free Publicity + Community Support
GivingTuesday gets widespread media attention. Local press, community foundations, and even influencers often rally behind the day — giving your cause more visibility.
5. Simple, Fast Campaigns
GivingTuesday doesn’t need to be a gala or weeks-long campaign. Many successful nonprofits launch one-day digital campaigns using free tools.
Common Questions Nonprofits Ask About GivingTuesday 2025
❓ Do I need to register for GivingTuesday?
You don’t have to register to participate in the global movement, but creating a dedicated campaign page helps you raise more and track your impact.
👉 Register for GivingTuesday 2025 with Mightycause — it’s free, fast, and gives you access to easy-to-use fundraising tools.
❓ When should I start planning my GivingTuesday campaign?
Now. Early planning means better execution. Most nonprofits launch their campaign pages in October and start warming up their audience in early November.
Our GivingTuesday Guide is free to download and a great place to start!
❓ What kind of campaign should I run?
That depends on your goals, but here are a few tried-and-true formats:
Match Challenge: Double your impact with a donor or sponsor match.
Peer-to-Peer Campaign: Empower your supporters to fundraise for you.
Quick One-Day Goal: Set a specific goal (like $5,000 in 24 hours) with a strong call to action.
❓ How do I stand out on GivingTuesday?
Use impact-driven visuals and short stories.
Promote your campaign on social media, email, and text.
Emphasize urgency (“Help us reach our goal by midnight!”).
Make it easy to give with a mobile-friendly donation form.
❓ What tools should I use for GivingTuesday fundraising?
A platform like Mightycause gives you everything in one place:
Beautiful, customizable campaign pages
Peer-to-peer functionality
Recurring donation setup
Real-time analytics
Embedded forms for your website
👉 Claim your free Mightycause account now to start building your campaign today.
How to Launch a Successful GivingTuesday 2025 Campaign (in 5 Steps)
Claim your free account on Mightycause and create your campaign page.
Set a clear goal — whether it’s dollar-based, donor-count, or recurring gifts.
Recruit your team and invite peer fundraisers to join.
Promote early through emails, social media, and community partners.
Engage on GivingTuesday — post updates, celebrate milestones, and say thank you!
Final Tip: Keep the Momentum Going
Don’t stop at midnight! Use GivingTuesday as a launchpad for your year-end appeal, and turn one-time donors into lifelong supporters with follow-up emails and thank-yous.
Ready to Rally Your Supporters for GivingTuesday 2025?
Mightycause gives you free tools, real-time donation tracking, and unmatched support to help you raise more on GivingTuesday — and beyond.
🎯 Register now for GivingTuesday 2025
🧰 Explore Mightycause’s free fundraising tools
💌 Plan your GivingTuesday email strategy