A good “hook” is the foundation of a solid fundraising campaign. And on a massive day of charitable giving like #GivingTuesday, your “hook” is even more important. To help give you a head start on your #GivingTuesday campaign planning, we’ve got five creative #GivingTuesday fundraiser ideas to get you inspired.
#GivingTuesday Fundraiser Ideas
1. Expand your reach with team & event fundraising
Peer-to-peer (P2P) fundraising is a technique that allows you to bring in new supporters by leveraging existing supporters. A team fundraiser is when a group of P2P fundraisers come together to fundraise for a common cause. An event is when a group of teams and individuals work together toward an even bigger goal. And, on a day when nonprofits all over the globe are fundraising, you need all the help you can get! So, why not form a team?
Board of Directors Challenge
Your Board of Directors is a natural partner for a team campaign. Not only are board members well-versed in your work and able to speak to the good your nonprofit does, they’re usually well-connected to others interested in charitable giving.
Staff and Volunteer Competition
Are there any better spokespeople for your cause than the people who work for it every day and devote their personal time to helping? Nope! So, since these groups are such powerful advocates for your cause, encourage them to start a team and help fundraise on #GivingTuesday.
Get the scoop on peer-to-peer
2. Start #GivingTuesday Challenges
If there’s anything that the “Ice Bucket Challenge” taught us, it’s that people love a good stunt. Especially ones that demonstrate impressive bravery or make someone look a little silly! And if you can achieve both at the same time? Fundraising gold.
While no one can replicate the viral sensation of that challenge, we’ve got some #GivingTuesday fundraiser ideas that might come close!
Take advantage of December’s crisp (okay, usually straight-up cold) weather and organize a polar plunge!
Matching grants are a cornerstone of a good #GivingTuesday campaign. A matching grant gives donors the opportunity to double their donation by contributing while a matching grant is active. And the limit time to take advantage of a donation BOGO deal can really drive people to donate and boost your totals on #GivingTuesday!
This is a #GivingTuesday classic! #UNselfies capture the spirit of #GivingTuesday by turning something that is usually self-centered into something charitable. #UNselfies are selfies with a twist. Instead of focus on capturing your best angle, you focus on why you give or why you care on #GivingTuesday.
Since #GivingTuesday is built for social media, #UNselfies can help nonprofits gain extra traction!
4. Take it Offline
#GivingTuesday is primarily an online event, but bringing your supporters and members of a community together can make your #GivingTuesday campaign one to remember.
Partner up with local hangouts
Build relationships with local businesses by setting up an in-person event at a local coffee shop, restaurant or bar. Set up a donation kiosk and ask the business to donate a portion of the proceeds (which will help their bottom line, too).
Host a volunteer event
Get your community involved, engaged and doing good by hosting a volunteer event. Stuffing backpacks with school supplies for kids, serve meals at a local soup kitchen, stuff Kongs at an animal shelter or get them involved in a clean-up.
5. #GivingTuesday Every Month
Make your #GivingTuesday campaign have an even bigger impact by focusing on recurring gifts. Setting up a recurring monthly donation on Mightycause is as easy as clicking a button, so encourage your #GivingTuesday donors to opt into monthly donations to your nonprofit.
Watch the webinar
Want more great #GivingTuesday fundraiser ideas? Check out our webinar on the topic for more!