Teaming up for #GivingTuesday School Fundraising success with Covenant Life School
Covenant Life School is an independent Christian school in Gaithersburg, Maryland serving students from Pre-K all the way through 12th grade. Each year, they put on a major school fundraising initiative for Mightycause’s #GivingTuesday event. In 2017, they had their most successful campaign yet, by hosting a Team Fundraiser that fostered friendly competition among each grade to see who could raise the most funds for the school. Read on to see how Covenant Life School made an impact with their #GivingTuesday campaign!
The Results
$49,592 Total Dollars Raised
246 Total Donations
158 Unique Donors
19 Active Peer-to-Peer Campaigns
1 General Fund
Their School Fundraising Strategy
The key to success for Covenant Life School’s campaign was in creating a team fundraiser that would encourage friendly competition among the school’s different grades. The school administrator created a unique fundraising page for each grade, and then shared that page with the teachers and students to allow them to spread the word to their friends and family.
The school created a powerful video for their campaign that featured students and parents sharing directly about the programs and opportunities that the school fundraising efforts bring about, like a financial aid program, a new scholar program for students, Bible Study Class and other electives. They gave a voice to the impact that the fundraising campaign will have on the students and families that are a part of the school. This video was added to every participating grade’s page, and was the key focal point to the page.
Once the pages were created, the school set out to get the students, teachers and families excited in the effort with fun prizes and incentives to keep the students engaged. They also sent emails and posted on social media on #GivingTuesday to their full donor database encouraging donors to visit their team page and either choose a class to support, or to make a general donation right to the school’s General Fund.
They also supported their online effort with important offline engagement. They made sure their campaign would be a success by soliciting major gifts in the weeks leading up to #GivingTuesday during private home-based events branded for the Cornerstone Society, their major gifts category.
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