If you work in the nonprofit world, odds are that you’ve heard of #GivingTuesday. But what is #GivingTuesday? Who runs it? How do you participate? What the heck is with the hashtag?

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In this post, Mightycause answers all of your burning #GivingTuesday questions.

What is #GivingTuesday?

#GivingTuesday is a global day of giving that takes place annually the Tuesday after Black Friday and Cyber Monday. On #GivingTuesday, nonprofits ask their supporters and communities to contribute to their cause.

When is #GivingTuesday?

In 2018, #GivingTuesday is November 27th. Each year the event takes place the Tuesday after Black Friday and Cyber Monday.

What is #GivingTuesday’s purpose?

It’s very simple: after indulging around the dinner table at Thanksgiving and breaking out our wallets to shop on Black Friday and Cyber Monday, #GivingTuesday aims to put the focus on charitable giving. It’s a day where nonprofits, their supporters and their communities come together, in person and online, to give back.

#GivingTuesday is also the unofficial beginning of year-end giving for nonprofits.

How did #GivingTuesday start?

#GivingTuesday was started by the Belfer Center for Social Innovation & Impact at the 92nd Street Y in New York City. #GivingTuesday has turned in a global movement since its launch in 2012, raising millions of dollars for charity and engaging millions of people.

How is Mightycause involved?

Mightycause is all about collaborative impact and charitable giving, so #GivingTuesday was a natural fit for us! We host our own #GivingTuesday event on our platform each year, where nonprofits come together to raise money for their causes. We add gamification to the mix by offering prizes to the top fundraisers that allow them to raise even more on #GivingTuesday. It’s always a big event — in 2017, we able to raise over $3.5 million and engage more than 20,000 donors.

Learn more about #GivingTuesday on Mightycause.

What is #GivingTuesday’s hashtag all about?

Social media fuels #GivingTuesday. That’s why the name of the event itself has a hashtag — on social media, when you put a hashtag in front of a word, it becomes indexed and searchable. And then it becomes easier for a conversation to start. Hashtags bring people together and get them talking. This is how #GivingTuesday has grown over the years, by starting conversations on social media. So, while “Giving Tuesday” or “GivingTuesday” is still correct, we recommend using the hashtag to be part of the conversation!

How do nonprofits participate in #GivingTuesday?

It totally depends on the nonprofit! Some nonprofits fundraise on their own for #GivingTuesday, while some of them team up with a platform like Mightycause. Many nonprofits sign up to participate through the givingtuesday.org site, too. But there’s no one way to participate, since the #GivingTuesday movement has grown so huge and become a global event.

How do individuals get involved in #GivingTuesday?

There are lots of ways to get involved! Here are just a few:

Do you have #GivingTuesday resources for nonprofits?

We do! And here are our most popular resources for #GivingTuesday:

#GivingTuesday Email Templates and Best Practices

#GivingTuesday Social Media Guide

#GivingTuesday Checklist for Success

#GivingTuesday Planning Guide

What are the benefits of participating in #GivingTuesday on Mightycause?

Participating in #GivingTuesday on the Mightycause platform puts your nonprofit in the running for prizes and gives you access to free training webinars and resources. We also make it simple and easy for peer-to-peer fundraisers and teams to run campaigns on our platform to help your nonprofit raise more on #GivingTuesday. So, prizes? Free training? The ability to reach more people through peer-to-peer fundraising? What’s not to like?!

How do I get started for #GivingTuesday?

If you’re a nonprofit, get started by registering here! If you’re looking to help a nonprofit, get started here.

 

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