Mightycause aims to be the place for nonprofits to fundraise online. And we’ve cultivated our blog, Mightyblog, to be the best place to find nonprofit resources. From fun listicles, to product announcements, how-tos and walkthroughs, to long-form pieces on fundraising strategy, we want this to be a resource for nonprofit professionals and volunteers. Our content is written by people with backgrounds in nonprofit fundraising, who are experts on the products Mightycause has to offer and how to utilize them strategically.
These were the posts from 2018 that got the most traffic. And here’s what other fundraising professionals found interesting, helpful and worth reading.
Top Mightyblog Posts from 2018
1. Charity Fundraising Pioneer Razoo Announces Rebrand to Mightycause
Our most popular post written in 2018 was the announcement that Razoo rebranded to Mightycause. This was big news, and the rebrand to Mightycause helped our company refine our focus of serving nonprofits and mission-based fundraising.
2. #GivingTuesday Email Templates & Best Practices
#GivingTuesday is a global event, and Mightycause hosts our own event. In 2018, we offered more than $10,000 in prizes to participating nonprofits, but our chief offering was our fundraising guides and resources that helped nonprofits raise more money on November 28, 2018. This guide, with templates that made it easy to copy-paste and customize emails, was our most popular. It must have been helpful, because in 24 hours, nonprofits raised more than $3.6 million for #GivingTuesday on our platform!
3. 15 Creative Education Fundraising Ideas
Education causes are some of the most popular on the Mightycause platform, and the high traffic that this list of fundraising ideas gets proves that education nonprofits are always on the lookout for fun and creative ways to raise money!
4. #GivingTuesday Social Media Guide
#GivingTuesday is a movement that’s all about social media. So, it’s no surprise that our users and reader flocked to this guide to using social media to raise money on #GivingTuesday.
5. Animal Rescue Fundraising: Our Top 10 Tips
Animal shelters and rescues from all over the country turn to Mightycause to fundraise. Animal fundraising is one of our most active categories on Mightycause. And it’s not hard to see why. Our platform allows animal rescues (which are often volunteer-run) to fundraise efficiently, to have their supporters easily set up fundraising campaigns, and is designed for social media sharing. This post on Mightyblog was written by a staff member with years of animal fundraising experience, and contains real, actionable advice that animal rescues can use to save more lives.
Oldies But Goodies: Other Top-Read Posts
The posts above were written and/or published in 2018, but we’ve got older content that’s still making a splash and helping our users! Here are the top-read posts on Mightyblog written before 2017.
1. 20 Creative Workplace Fundraising Ideas
This list of fundraising ideas is from 2017, but it’s still one of our top-read posts. And Mightycause makes it easy for individuals looking to raise money for charity at work to easily put together a creative campaign and start fundraising! So, if you’re a nonprofit who gets approached by a business asking about fundraising, be sure to send them this post. It’s been a go-to resource for workplace fundraisers for more than a year!
2. The Facebook Donate Button: What Your Nonprofit Needs to Know
Facebook was at the top of a lot of people’s minds in 2018. And not all of those were positive reasons. Questions about privacy, security breaches, and more kept the social media giant in the news. And with Facebook pushing its nonprofit fundraising services to users and nonprofits alike, it’s no wonder this post from 2017 remained one of our most-read pieces of content in 2018.
3. Creating an Effective Communication Plan for Your Nonprofit Organization
Creating a communications plan is essential for modern nonprofits, and this blog post (originally from 2017) broke down the process and helps nonprofit hone in on their messaging. This was clearly a topic nonprofit professionals have been hungry to learn about, as it has been one of our most popular posts since its publication! And don’t worry — we’ve got plenty of communications-focused content coming in 2019 to help you strengthen your message even more!
4. 20 Creative Nonprofit Fundraising Ideas
Sometimes, when you’re putting together a fundraising campaign, you need a little inspiration. And that’s what this fun list of creative fundraising ideas provides! If you’re hard up on ideas when it’s time to plan your next campaign, this is a list worth coming back to! It’s been a nonprofit favorite since its publication in 2017.
What’s in Store for Mightyblog in 2019
In the year ahead, Mightyblog promises to keep producing the thoughtful, practical content our readers love and enjoy. We’ll have even more deep-dives and in-depth guides, more downloadable ebooks, more webinars, more fundraising ideas, and more posts on the topics that resonate with the nonprofit audience.